Our ancestors lived in a colorless world and had sex without love. But we’ve lived with both of them for a long time, and no one wants to live in shades of gray or have sex like the gym. Color is easy but love is complicated. It’s still a mystery the stage before full love while lovers play the “playing-hard-to-get”.

DDarwin devoted part of his life to understanding this issue and made important observations. But things have changed, not genetically but culturally. Today, both sexes can choose when they want to get pregnant, equal rights also influence this market, and this is true for all relationships, including homosexual ones.

This text was inspired by the post< /u> by the economist Sergio Almeida and based on the article by Jonason & Li (2013) Playing hard to get: Manipulating one’s perceived availability as a mate. European Journal of Personality, 27, 458-469.